As Social Media Manager at Broccoli City, I positioned the brand as a cultural space for Black Gen Zers, creating content specifically designed to engage and resonate with this vibrant community. I developed and launched several high-impact social media campaigns for the Broccoli City and Broccoli City Festival, using influencer partnerships, original content series, and live event coverage to amplify the brand's mission and cultural influence.

Results:

• Grew Instagram following by 68%, from 85,000 to 143,000, within a year.

• Grew Tikok following by 88%, from 1,000 to 13,200, within five months.

• Generated over 6 million views across social platforms.

• Launched 3+ original content series, accumulating 1 million+ views.

• Created and executed multiple social media campaigns that drove 2.5 million impressions for Broccoli city and Broccoli city festival lineups and brand initiatives.