As Creative Director, I helped promote and amplify the vision of Coco Butter, a party series centered on celebrating Black joy and fostering community. I strategized content, including photos and videos, to effectively highlight the series’ vibrant energy. Additionally, I partnered with influencers to expand the brand’s reach and impact. Collaborating with notable figures like Issa Rae and Uncle Waffles, who were featured in Coco Butter, helped solidify its cultural significance.

Since its launch, Coco Butter has become a hub for vibrant celebrations of Black identity, featuring unforgettable live performances, energetic parties, and a platform for joy and connection.

Results:

• Social Media Reach: Generated over 2 million impressions across Instagram, TikTok, and Twitter.

• Event Promotion: Amplified event visibility, leading to a 30% increase in event attendance through social media campaigns.

• Collaborator Impact: Posts featuring Issa Rae and Uncle Waffles reached over 500,000 users.

• Video Views: Promo videos for the series averaged 100,000+ views per post.

• Content Strategy: Strategized high-impact photos and video content, which consistently performed in top posts for the brand.