Gen Z-Focused Influencer Campaign
Successfully developed and executed an influencer campaign aimed at amplifying brand presence and driving engagement across social platforms. Partnered with top-tier influencers, including Zoe Spencer, Raymonte, Duke Dennis and others to produce authentic, viral content that resonated deeply with Gen Z audiences.

Results:

• Total Views: Over 25 million across TikTok, Instagram, and YouTube.

• Impressions: 915,836 across platforms.

• Engagement Rate: 12.4% average across all posts.

• TikTok Highlights: Multiple influencer videos garnered a combined 19.5 million views, with top-performing posts achieving over 1 million likes and hundreds of thousands of shares.

• Instagram Stories: Achieved a 40% completion rate on influencer-led stories.

• Follower Growth: Increased brand social media following by 20% within six weeks.

• Strengthened Broccoli City's cultural relevance by authentically showcasing its connection to Black Gen Zers through influencers and storytelling tailored to the community.