I launched Broccoli Barz, a social media competition designed to build excitement for the Broccoli City Festival. The campaign invited over 10,000 participants to create performance videos, tag Broccoli City, and use the hashtag #BroccoliBarz for a chance to perform live at the festival. The competition elevated festival visibility through user-generated content and grassroots engagement, amplifying the festival’s cultural reach.

Results:

• Participation: Over 10,000 entries submitted across social media platforms.

• Hashtag Reach: #BroccoliBarz garnered over 5 million views on TikTok and Instagram.

• User-Generated Content (UGC): Generated hundreds of UGC videos, amplifying excitement for the festival.

• Engagement: The campaign led to a 35% increase in social media engagement on Broccoli City’s accounts.

• Impressions: The competition generated over 2 million impressions across all social platforms.

• Follower Growth: Increased Broccoli City’s social media followers by 15% during the campaign period.